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Why You Shouldn’t Overlook Growing Your Blog in 2023

In the age of social media, it can seem like blogs are becoming obsolete.

With the rise of instant-gratification platforms like TikTok, Snapchat, and Instagram, it can feel like there isn’t much room for a more traditional form of online communication. However, despite the popularity of social media, there are still many reasons why starting a blog is a good idea.

One of the main benefits of having a blog is that you have full control over your content.

On social media, your posts are subject to the algorithms of the platform and may not reach as wide of an audience as you would like. With a blog, you have the ability to write about whatever you want and have it published for anyone to see. You also have the ability to customize the look and feel of your blog, making it a unique space that reflects your personality and interests.

Blogs offer a more permanent way to express yourself online.

Unlike posts on platforms like Twitter or Instagram, a blog post is yours forever — you own your content completely and you don’t have to worry about it disappearing in an algorithm update or being lost in the sea of other posts. This means that you’ll be able to keep your words around for years to come without having to worry about them suddenly vanishing offline.

Not only does blogging allow you to create something lasting, but it also serves as a platform for creativity and self-expression that is unmatched by other forms of social media.

You don’t have to stick with one specific topic; instead, you can write whatever inspires you or reflects how you’re feeling at any given moment — not just what will get the most likes and shares. And while social media tends to be mostly visual-based, blogging allows us to explore ideas in greater depth and gives us the ability to dive deep into subjects that interest us instead of just skimming them over.

A blog allows you to build your own personal brand.

With social media, you are just one of many users on the platform. With a blog, you have the opportunity to establish yourself as an expert in a particular field or as a thought leader in your industry. A blog can be a great way to showcase your skills and knowledge and differentiate yourself from others in your field.

A blog can serve as a source of income.

While social media platforms may offer some monetization options, they are often limited and may not provide a sustainable income. A blog, on the other hand, can be a source of passive income through advertising, sponsorships, and other revenue streams.

Owning your own blog means that you’re in full control of your content.

That’s why growing a blog is still an important part of digital thought leadership — even in an age where everyone seems obsessed with TikToks and Instagram Stories. Blogging provides the opportunity for creative expression without sacrificing autonomy or personal information — something that should never be taken lightly!


Overall, while social media is a great way to connect with others and share content, starting a blog can also be a rewarding experience. It allows you to have full control over your content, build your personal brand, and potentially serve as a source of income.

Read This Next: 10 Reasons to Start Blogging in 2023

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