In today’s day and age, it’s becoming more and more difficult to have patience and to think long-term. When it comes to building a blog, you have to think long-term. The more you can think this way, the better chance you will have to perform consistently over the long haul, which is one of the most important things you can do when building any sort of business, including a popular blog.
Figuring Out What You Can Expect From Yourself When Building a Blog
We all come from different backgrounds, we have different skill sets, and many of us are in different stages of life. Some of us may have more responsibilities and demands than others, and you must take this into consideration for yourself when building out your expectations and figuring out just how much you can blog on a consistent basis.
Becoming Consistent At A Pace That Works For Your Situation
With whatever it is that you are doing, whether you are starting a blog, podcast, YouTube channel, or any other type of business, you have to take into account your personal situation to gain a better expectation that you can have of yourself. Will you be doing most of the work yourself? Will you be building a team around your business idea? Are you going to expect yourself to come out with new content every single day, or maybe just once or twice a week? If those options are too demanding, you can still produce something once a month. Once a month sure beats nothing at all. Not sure what to do? When in doubt, test out a few different paces of production. Try producing a blog post once a week and see how that feels and how it affects other parts of your life. Depending on the results, you can make proper adjustments.
Frequency of Content And Quality of Content
What I have found, too, is that those who produce less frequently often have the chance to make whatever it is that they are producing better because there’s more time to plan and follow through with the idea.
What Being Your Own Boss Really Means
Here’s the tricky part about building your own business: your the boss, right? Everyone thinks being your own boss means ultimate freedom. But what it really means is you are responsible for making all of the decisions. Yes, everything is pretty much up to you and that can actually become kind of stressful and even overwhelming if you’re not prepared for it and if you fail to build a structure for yourself and your business. That’s why it’s so important to make a plan and stick to it. Once you’ve done that, you can develop a sort of formula for what you do and you can get to a point where it almost becomes boring. Sometimes a little bit of boredom can mean that you’ve figured out a system. This can be a very good thing because it means overall fewer decisions you have to make on a daily basis which makes life easier!
So what does being your own boss really mean? It means you have to build and follow the structure to support your business (and to manage yourself long-term) before your business ever succeeds in any significant way. The question sort of becomes, what are you to do day in day out, week in week out, month in month out, quarter in quarter out, year in year out, to build the success that is your blog, vlog, podcast, e-commerce store, or other venture?
How I Built My First Popular Blog
The story of my first and really only major successful business is a good example of this. I started a blog solely about tiny homes. That led me to start an accompanying e-mail newsletter to help promote this blog. Folks who were interested could enter their email for free and I would then update them on new blog posts as often as I could manage. Over the course of a few months, I was able to develop a rhythm in sending out weekly newsletters and promoting the blog posts across social media platforms like Twitter, Facebook, and Pinterest.
This led to some pretty exciting initial results for me within the first several months of launching the newsletter and blog. People really seemed to like the blog posts about tiny houses along with the accompanying newsletter, so my plan was to continue doing what I was doing indefinitely while making slight and steady improvements over time.
Ten Years And 150 Million Views Later
This, in turn, over the last ten years has led to over 150 million views to this blog. I still can’t believe that the little idea on a blog about tiny houses turned out to be such a hit. It’s not the most popular blog that has ever existed, and it took me an entire decade and we’re not even a quarter of a way to 1 billion views, which many successful YouTubers hit astonishingly fast every year. But to little old me, it’s still a pretty huge success. And I’m going to keep going.
The interesting to note is that most of these views came in well after several years of consistency and effort with hardly any days off and any vacations taken (and these efforts still haven’t stopped – we continue to blog about tiny homes literally every single day). Since around 2010 I was (and still am) blogging about tiny homes every day and sending out a daily newsletter. After the first three years of doing that, I had built up a pretty-nice following to the newsletter and blog. I was showing people tiny house plans, workshops, tours, how to build, stories of people living tiny, and other interesting things about the movement.
By the third or fourth year, I transitioned from a weekly newsletter to a daily newsletter. And that’s when things really started to take off in an almost exponential way. When I started sending the daily emails, I found that most people were hungry for this type of information on a daily basis. And so just about overnight, our traffic quadrupled.
Having a long-term plan allowed me to have patience along with a straightforward action plan to follow to keep me focused and at ease while I waited for results to come since at the very beginning it didn’t seem very smart to be spending my precious time blogging about tiny houses and van campers. But I found endless interest in it, and so I figured there were many others who felt the same way about it too.
Having a long-term plan for the blog gave me an overall knowing from the beginning that what I was doing would eventually work. After a few short months of consistent work, there were results: I had my first few hundred subscribers and it was growing slowly but surely every day. Also, I was having fun doing it and I was learning some new things too. I was learning about construction plans, how to build a house, and of course, how to write, story-tell, and blog better.
Charting Out A Long-Term Plan And An Exciting Future
Once I had been blogging for about three months or so I made this long-term plan about how I was going to continue blogging about tiny homes indefinitely. So I started figuring out, over the next several years, how many blog posts I would have published, how many newsletters I will have sent out, and approximately, how many subscribers I might have attracted in the future. This is a pretty exciting exercise and a really important one too because it gets you to visualize your inevitable future success so long as you do the work. After you do this, all you have to do is do the little bit of work that’s laid out for you day-in and day-out and voila you’ll wake up one day as a modern-day success story.